Why The “Always On Customer Brain” is Big Data in Action

Pegasystems held its PegaWORLD Conference this week (June 2015) with excellent keynotes showcasing today’s leading big data, analytics solutions for sales and marketing. In the “The Always On Customer Brain“(1), Dr. Rob Walker, Pegasystems, presented the future of Customer Relationship Management (CRM) as an enterprise brain, leveraging big data, analytics and automated decision-making systems: The Customer Brain is […]